Exhibit Finished

Exhibit closed!

Have you ever dreamt of stepping into a painting? Now you can! Welcome to Van Gogh: The Immersive Experience.

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usa today 10 best readers choice 2021
  • Van Gogh Grand Rapids Exhibit: The Immersive Experience

Van Gogh Exhibit in Grand Rapids: The Immersive Experience

Have you ever dreamt of stepping into a painting? Now you can with this exhibition that has been touring since 2017 with +5,000,000 visitors! Get your tickets now!
Awarded best 2021 immersive experience by USA Today.
Ranked among the 12 best immersive experiences in the world by CNN.

Van Gogh Grand Rapids Exhibit Reviews

What people think about our Van Gogh exhibit

4.8 out of 5 stars

  • Linda G.

    The Van Gogh exhibit in Grand Rapids was absolutely mesmerizing. His artwork is beautiful from a very troubled soul. It was nice to see a very eclectic crowd there.

  • Angel D.

    Absolutely awesome experience!!! Hoping we see these events for other artists some time in the future.

  • Doug O.

    The most incredible show - ever! The closest one can come to viewing heaven for the first time.

  • Timea K.

    It was a very amazing experience. I felt mesmerized and truly part of Van Gogh's world.

  • Sandra W.

    Utterly incredible. If you have time you must see. Artistically done, so much more than expected! Comfortable safe indoor environs with music to match. The free reserved onsite parking was a plus.

  • LaShanta H.

    This was an absolutely amazing experience! I loved every second of it! I spent so much money in the gift shop because I was so overwhelmed and excited about the experience. I understood so much more about van Gogh than I ever knew before.

  • Susan H.

    Fabulous digital experience! Had a wonderful time and didn’t want it to end! You get totally immersed into Van Gogh’s life! Very talented people put this event together! Had a great experience ordering through Fever!

  • Denise P.

    Wonderful experience! Highly recommend going. Free parking.

  • Kimberly B.

    Such an exciting way to spend an evening. I'd highly recommend, if you can get tickets! I suppose we'll just have to hope that they extend the run, so more friends can come from out of town to visit me and the exhibition in Grand Rapids! What a great way to combine the artistic with the intellectual and the theatrical. Would go again!

  • Eileen M.

    What an amazing experience! The entire exhibit was incredibly well done and breathtakingly beautiful - what a combination of interesting information, gorgeous displays, and creative videos and transitions. Don’t miss the Virtual Reality part at the end!

  • Mark J.

    This was a terrific experience. Not only did I learn a lot about Van Gogh that I hadn't previously known, but the presentation of his paintings was brilliant and overwhelming.

  • Dorsey L.

    This was one of the most amazing art experiences that I have had in long time. I took my daughter because I was concerned about traffic and parking and we did not have to worry about any of that. I was overwhelmed about the visual effects of the exhibits. Most certainly worth getting the VIP tickets. I would do all over again!!

Gift Card - Van Gogh Exhibit

Gift Card

There is no better gift for yours than sharing an experience like this. Share a journey full of memories that invites you to step into the universe of the Dutch genius, Vincent van Gogh.

Press Reviews

  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    Overall, the new exhibition would make for a solidly entertaining and educational outing for families as well as an interesting date activity.
  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    Framed samples of some of Van Gogh’s work serve as an appetizer for the rich banquet that awaits beyond the final landing of the stairwell. Once on the exhibition floor, the visitor is greeted by a larger-than-life bust of the artist himself, with the swirling brushstrokes of color as the backdrop.
  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    It is a not-to-be missed event! A wonderful oportunity to experience a trip down van gogh's memory lane.
  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    Van Gogh: The Immersive Experience is a unique experience where you feel like you are in a painting. If you ever dream to live or step in a painting, and a Van Gogh’s painting at that – then this experience is for you.
  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    It was an experience like no other. It allowed you to feel as if you were in Van Gogh's paintings. You're surrounded by them on such a large scale. And if you haven't seen a lot of his works before, this is an excellent opportunity to do so.
  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    Paintings come alive with moving elements and coordinating sound effects.
  •  - Van Gogh Grand Rapids Exhibit: The Immersive Experience
    Not only was witnessing the amazing works such a fantastic experience, but the music that was scored with it was phenomenal.

Practical Info

  1. Dates: From July, 2022
  2. Opening hours: (time slots available every half hour)
    • Monday, Wednesday & Thursday: 10 a.m. - 6 p.m. (last entry)
    • Friday: 10 a.m. - 8 p.m. (last entry)
    • Saturday & holidays: 9 a.m. - 8 p.m. (last entry)
    • Sunday: 9 a.m. - 6 p.m. (last entry)
  3. Duration: The visit will take around 60 to 75 minutes
  4. Location: 555 Center Dr NW, Grand Rapids (next to hobby lobby)
  5. Price: Ticket prices will start at $32.20 for adults and $19.10 for children
  6. Age requirement: All ages!
  7. Parking: Available
  8. Accessibility: Fully accessible

Private Bookings for Groups and Events

Van Gogh: The Immersive Experience in Grand Rapids offers private bookings perfectly suited to various kinds of groups and events (30+ people):

  • Cooportate Event - Van Gogh Exhibit

    Corporate Events

    The mesmerizing ambience of Van Gogh: The Immersive Experience makes for a stunning corporate event. Contact us and we will help you organize the perfect outing to enjoy as a group.
  • Private Event - Van Gogh Exhibit

    Private Events

    Book a private event for your group and have the exhibition all to yourself. Perfect for birthday parties, large get-togethers and more!
  • Student Event - Van Gogh Exhibit

    Schools, Universities & Associations

    Looking to plan an academic excursion? Let us know and we will help your group enjoy Van Gogh’s masterpieces to the fullest.

Van Gogh Grand Rapids Location

555 Center Dr NW, MI. 49544

Get directions

Measuring 20,000 sq ft, this vast and open space provides the perfect setting in which to display Van Gogh’s works of art. It is conveniently located at the convergence of I-96 and US-131, making it easily accessible from all of Western, Northern, and Mid-Michigan. The venue also offers ample and free on-site parking facilities which guests of Van Gogh: The Immersive Experience will be able to make use of during their visit.


Do you have any questions? Maybe you can find the answer here!

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About the organizers

Exhibition Hub

Exhibition Hub has a proven track-record producing more than 70 exhibitions and immersive edutainment experiences around the world, reaching more than 6 million visitors. Exhibition Hub delivers edutainment experiences to wide audiences and adapts its productions to the venue, each time creating an original experience.

They offer a spectacular 360° video, light and music experience and a one of a kind virtual reality experience which complements the immersive experience.

Exhibition Hub organizer


Fever is the leading global entertainment discovery platform, helping over 40 million people every month to discover the best experiences in their cities. Through its platform, Fever inspires users to enjoy the best local experiences, from gigs to theatre, live music, immersive experiences, and pop-ups, while empowering event organizers to create new original content.
Fever organizer

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